Creators log

The Content Curve of Quality

7 June 2024

A few months ago, in the wake of the FujiFilm X100VI’s pre-order craze, Noah Kalina posted a chart called “The Triangle of Quality” on Threads.

Noah Kalina’s “Triangle of Quality”

Kalina’s “Triangle” was a half-joke, of course. But like all half-jokes, there is a kernel of truth in it. The “Triangle” underscores the notion that, while camera gear is important to some degree, an increased interest in camera gear correlates with a reduction in quality of the photographic work being produced.

When someone focuses too much on camera gear, it detracts from the time and energy spent on sharpening their photographic skills.

I see Noah’s chart illustrating a symptom of a larger issue plaguing online “content” creators, which I have detailed in my own graph. I call this graph the “Content Curve of Quality.”

Jeremy Bassetti’s “Content Curve of Quality”

The amount of time someone spends creating “content” has a negative impact on the quality of their work. Unless, of course, the work is the “content” itself, which is sometimes the case. Or if the person has a “content team,” which is also sometimes the case.

One might define “content” as culture created within an algorithmic milieu.